6/23/2023 0 Comments 19 crimes wine labels![]() ![]() To differentiate themselves from the competition,TWE embarked on a journey to become thefirst wine company to introduce augmentedreality technology on wine labels. ![]() Media Contact: Erin Jaffe, Nike Communications,, 980-9657 Brand PR Contact: Lily Lane, 19 Crimes,, 299-3252Īlso Check: Pro Club Distributor Crimes Chose Vuforia Engine To Power A Unique Augmented Reality Experience ![]() The new 19 Crimes Augmented Reality app offers a new and exciting way to experience the 19 Crimes story, told by the convicts-turned-colonists themselves! Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.ġ9 Crimes fans have always been genuinely enthusiastic about the authentic 19 Crimes story, experiencing the wines beyond the glass, collecting the corks and posing for photos with the labels. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. For the rough-hewn prisoners who made it to shore, a new world awaited. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. Crimes Infamous Rogues Share Their Stories Of Mischief In A New Augmented Reality Appġ9 crimes turned convicts into colonists. The 19 Crimes label is modeled upon the history of the founding of Australia as an English Penal colony, and the label depicts various prisoners who were banished to their new fate,… Tactic cast various voice talent to portray these characters, and modeled the characters to seamlessly animate from each of the brand’s 7 signature lines. Tactic combined their expertise in character animation and visual effects work with their deep knowledge of mobile AR, and created an integrated experience, which brought the 19 Crimes brand to life. Walter Thompson SF, Tactic created a series of animated characters for the wine label 19 Crimes, which, when triggered, had the various characters portrayed on the labels begin to speak to the user. Recommended Reading: How To Get Red Wine Out Of Shirt Crimes Augmented Reality App:Īs part of an ongoing augmented reality campaign for Treasury Wine Estates and done alongside J. Il est également chercheur en marketing à l’Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques.Il peut être contacté par email, Linkedin ou par téléphone Ses domaines de prédilection sont le BigData l’e-commerce, le commerce de proximité, l’HoReCa et la logistique. Pierre-Nicolas est Docteur en Marketing et dirige l’agence d’études de marché IntoTheMinds. I cant resist showing you what Johnnie Walker and Bombay Sapphire have imagined thanks to augmented reality. When you have the means of your ambitions, the result is impressive. ![]() Some Successful Examples Of The Use Of Augmented Reality On Alcohol Bottles We askedourselves the question, how can we ensure westand out in the wine aisle and in sales meetings?says Alterman. These challenges also existin sales meetings, where brands need to quicklycapture the attention of large grocery chains.TWE wanted to find a way to add an experientialelement to selecting and purchasing wine, andmake its brands stand out beyond the traditionalneck tags and shelf wobblers. So as a consumer, how doyou choose from that when many bottles lookthe same and there isnt much information on thelabel? says Alterman. There are hundreds of thousands ofwineries and brands. Standing out in the wine aisle is challenging.Consumers are faced with countless options, andoften have very little information on which to basetheir purchasing decision. “19 Crimes defies convention - this is a wine brand that tells a rich and authentic story, and has proven to have strong appeal to millennial consumers - it is without doubt one of our most successful innovations.”ĭocuments and/or Photos available for this release:Ĭaption: Differentiation In The Wine Industry Is Challenging “We are absolutely thrilled with this award - this is great recognition of what can be achieved through the combination of a quality wine offering and powerful, non-traditional marketing,” said TWE Chief Marketing Officer, Americas, Michelle Terry. ![]()
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